OpticEnter your numbers.
See exactly what lapsed patients cost you.
67% of annual supply patients lapse within 90 days without automated outreach. Find out your number in 30 seconds.
Based on industry benchmarks: $285 avg visit value · 72% recovery rate
67% of annual supply patients
lapse within 90 days without
automated outreach.
Your front desk makes an average of 4.2 phone attempts per lapsed patient. At $18/hr labor cost, you're spending $47 per recovery — for a patient worth $285. The math only works at scale with automation.
"We recovered 94 lapsed patients in our first 60 days with Optic. That's $26,790 we were just leaving on the table every single year."
Front desks spend 11 hours/week
manually verifying insurance
that should check itself.
VSP, EyeMed, Davis Vision, Spectera — every carrier has a different portal. Optic pulls real-time eligibility for your entire appointment week in one bulk operation, surfaced as a clean pre-auth dashboard your front desk reads in seconds.
| PATIENT | CARRIER | STATUS | BENEFIT | EXPIRES |
|---|---|---|---|---|
| Sarah Chen | VSP Vision | VERIFIED | $180 | Dec 2026 |
| James O'Brien | EyeMed | VERIFIED | $150 | Mar 2026 |
| Aisha Patel | Davis Vision | PENDING | — | — |
| Tom Nguyen | Spectera | VERIFIED | $200 | Jun 2026 |
| Maria Gonzalez | VSP Vision | EXPIRED | $0 | Jan 2025 |
"VSP bulk verification alone saves my coordinator two full mornings a week. She actually has time to upsell frames now."
No-show rates drop from 19% to 6%
when patients can reorder
with a single text reply.
35% of patients no-call-no-show specifically to avoid phone tag. Optic's one-tap reorder eliminates the friction that makes patients disappear — and turns your annual supply cadence into a true subscription.
1,200 independent ODs.
One consistent outcome:
lapse rates cut in half.
Across practices from solo ODs to 12-location chains, the result is the same. Automated outreach recovers what manual follow-up misses — at a fraction of the labor cost.
"We hit 1,200 active subscription patients in 18 months. $42K MRR, running on autopilot. I finally own a business, not a job."
"Lapse rate dropped from 34% to 9% in one quarter. That's 250 patients we kept. No new staff, no extra calls."
"My front desk coordinator said this is the first time she's left on time in four years. That's not a small thing."
"Insurance eligibility used to eat Monday mornings. Now the whole week is pre-authorized before I arrive Friday."
"We hit 1,200 active subscription patients in 18 months. $42K MRR, running on autopilot. I finally own a business, not a job."
"Lapse rate dropped from 34% to 9% in one quarter. That's 250 patients we kept. No new staff, no extra calls."
"My front desk coordinator said this is the first time she's left on time in four years. That's not a small thing."
"Insurance eligibility used to eat Monday mornings. Now the whole week is pre-authorized before I arrive Friday."
"We have three locations. Before Optic, each store tracked renewals on a different spreadsheet. Now it's one view."
"The ROI calculator undersold it. We're recovering $6,200/month that was just walking out the door."
"Patients actually thank us for the reminders. They forget. We remember. That's the relationship."
"Set it up in a Saturday afternoon. Had our first automated reorder go through by Monday morning."
"We have three locations. Before Optic, each store tracked renewals on a different spreadsheet. Now it's one view."
"The ROI calculator undersold it. We're recovering $6,200/month that was just walking out the door."
"Patients actually thank us for the reminders. They forget. We remember. That's the relationship."
"Set it up in a Saturday afternoon. Had our first automated reorder go through by Monday morning."
Your practice runs on autopilot.
Starting today.
30-day free pilot. Full feature access. No setup fee. Average practice is live within 2 hours of download.